senior-executive-digital-marketing

Latteys Industries Limited ·
Department
Marketing - LIL
Salary Range
₹ 30,000 - ₹ 40,000 / month
Applications Received
19

Digital Marketing Manager Job Responsibilities:

Plans and executes all web, SEO/SEM, database marketing, email, social media, "Influencer marketing, Affiliate marketing......" and display advertising campaigns.

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights, and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Digital Marketing Manager Qualifications/Skills:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Creating and maintaining client relationships

• Coaching and subordinate involvement

• Managing processes

• Self-motivated yet customer-focused

• Proficient in marketing research and statistical analysis

• Able to develop budgets

• Familiar with financial planning and strategy

NO BAR FOR RIGHT CANDIDATES , WE ARE NOT LOOKING FOR WFH

Salary is negotiable for experienced candidates  

Skills Required:

  1. Strong communication skills
  2. Attention to detail and thoroughness
  3. Ability to multitask and fast-track work tasks to maintain schedules & requirements
  4. Ability to work well as an individual and in a group setting
  5. Ability to prioritize work and execute tasks accordingly